Welcome to 360 Entertainment International, LLC
Where Multicultural Entertainment Meets Excellence
360 Entertainment International, LLC (360EI) is a premier full-service entertainment company specializing in producing, promoting, and distributing music, videos, feature films, and digital advertising. Our mission is to deliver high-quality, multicultural entertainment to audiences worldwide.
Our Journey
From Humble Beginnings to Global Impact
Founded in 2009 in Orlando, Florida, by Donald L. Fryson, President & CEO, 360EI has grown into a prominent entertainment enterprise headquartered in New York City. Our journey includes significant milestones such as the production of television shows for Time Warner and achieving Billboard chart success with our first signed artist.
- 2009 Foundation in Orlando, Florida
- 2013 Consolidation with NewWorldStation.com
- 2021 Investment secured for the development of UOhnIt.com
360EI BUSINESS MODEL IS OTT SUBSCRIPTION-BASED
Cross-media solutions and multiple digital platforms offered by 360EI maximize business value to B2B Subscribers. And, provides quality entertainment to global consumers. 360EI business model occupies a niche targeting specific market segments — particularly Black, Latinx and International entertainment revered by multicultural audiences worldwide.
“Subscription-based businesses are the hottest business model in today’s rapidly changing, interconnected global marketplace"... “the market has doubled in the last five years"
Our Mission and Vision
Mission Statement:
To produce and promote diverse, high-quality entertainment that resonates with multicultural audiences globally.
Vision Statement:
To be a leading force in the entertainment industry, celebrated for our commitment to cultural diversity, innovation, and excellence.
Our Divisions
Music Division
Home to 360EI Records, we support artists through Clean Money Music™, a brand that brings positive hip hop back to its roots with social commentary, culture, and fun.
Video & Film Production:
Our award-winning productions span television shows, feature films, and music videos, reaching millions of viewers and making cultural impacts.
Digital TV & Streaming:
With platforms like UOhnIt.com, we offer extensive digital streaming options, embracing the OTT subscription-based model to deliver diverse content globally.
Advertising & Marketing:
We provide comprehensive advertising and marketing solutions, leveraging our media network to maximize exposure and engagement.
Meet Our Visionaries
DONALD L. FRYSON
Chief Executive Officer
Visionary, Entrepreneur, and Leader with over 35 Years of Experience in Business Management, Sales & Marketing, and Entertainment Production. Founder of 360 Entertainment International, LLC; 360EI Records, where he originated Clean Money Music™ (a commercial brand of hip hop that returns rap music to its original roots, with social commentary, lifestyle, culture, and fun as its basis). Executive Producer of award-winning television and radio programs broadcast to over 18 million households (Dance Kingdom, Tiralo al Medio, Clean Money Music Radio). Founder of 360EI Marketing & Design. Successful franchise development of numerous sales offices throughout Central Florida with achievements that include the business of the year award and recognition as a top revenue producer.
PERRY MEHTA
Chairman of the Board
Visionary, Entrepreneur, and Leader with over 35 Years of Experience in Business Management, Sales & Marketing, and Entertainment Production. Founder of 360 Entertainment International, LLC; 360EI Records, where he originated Clean Money Music™ (a commercial brand of hip hop that returns rap music to its original roots, with social commentary, lifestyle, culture, and fun as its basis). Executive Producer of award-winning television and radio programs broadcast to over 18 million households (Dance Kingdom, Tiralo al Medio, Clean Money Music Radio). Founder of 360EI Marketing & Design. Successful franchise development of numerous sales offices throughout Central Florida with achievements that include the business of the year award and recognition as a top revenue producer.
Ms. Shawn Shearer
President
Accomplished in Community Economic Development, Information Technology, and Business Development. Co-Founder NewWorldStation.com, predecessor to UOhnIt.com; supported 100s of artists, filmmakers, and producers. Founder of Business Management Consortium. Developed Business Enterprise Suite of web database products. Originated STADIUM PUNCH and CONSTRUCTION PUNCH implemented on $900 million in new construction projects for Turner Construction and Hunt Construction Group. Executive Consultant to dozens of firms. Executive Director, Community Development Corporation, developed 60 properties (asset value over $35 million) and employed 100s of workers and sub-contractors.
VOZA RIVERS
Executive Producer
Award Winning Producer of Theater, Film, Music & Live Events; Local, National and International Impresario for the Advancement of Arts & Culture. Executive Producer New Heritage Theatre Group; Founder Harlem Arts Alliance; First Vice Chair of Greater Harlem Chamber of Commerce; Executive Producer of HARLEM WEEK, largest outdoor festival in NYC. Recipient of awards (partial list): United Nations Peace Award; Special Congressional Recognition; Legacy Honor Award, South Africa; Roy Wilkins Lifetime Achievement Award, NAACP; “One of the Most Influential New Yorkers in Arts and Culture”, New York Daily News. First Vice Chair of Greater Harlem Chamber of Commerce. Produced projects in South Africa, Canada, United Kingdom, Nigeria, Japan, Cuba and Jamaica.
JOHN KEYES
Board Member
Mr. Keyes has over 30 years of experience in media across television, radio and the music industry. Mr. Keyes is a skilled veteran in media operations, content development, content negotiations and how content drives revenue. Mr. Keyes has negotiated content purchases with major studios and developed programming slates for various television stations. Additionally, he worked in a leadership capacity for a record label within the areas of A&R, operations and marketing for artists. He brings a plethora of media wisdom to our board.
ABDUL MALIK ABBOTT
Director & Film Producer
Award-winning writer, director, editor all genres; includes Jay-Z’s first videos, “Ain’t No...” and “Dead Presidents” both going #1; Platinum-selling, long-form music video starring Jay-Z, “Streets is Watching” earned #1 slot in Billboard; “State Property” (Lionsgate) starring Beanie Sigel & Jay-Z.; of top-10 selling movies in home video sales. Let’s Dance by Hezekiah Walker longest running gospel videos on BET. Past Co-Chair / Member of Directors Guild of America's African-American Steering committee; member of SESAC, the WGA(w) and voting member of The Recording Academy (NARAS).
Our Global Reach
Connecting Cultures Through Entertainment
We operate in key markets including New York City, Central Florida, Detroit, Los Angeles, Jamaica, Brazil, South Africa, and beyond. Our content reaches millions, celebrating cultural diversity and resonating with audiences around the world.
Join Us in Shaping the Future of Entertainment
Connect with us today to learn more about our work, collaborations, and opportunities.