360 Entertainment International, LLC (360EI) is a full-service entertainment enterprise possessing multiple media platforms that produce, promote and distribute music, video, feature films and digital advertising.

360EI was originally formed in Orlando, Florida in (2009), now headquartered in New York City, by Donald L. Fryson, Founder & CEO. The corporation notably produced two television shows broadcast on Time Warner, and took its first signed artist to the top of the Billboard charts.

360EI consolidated with NewWorldStation.com (2013) with co-founders Voza Rivers, Chairman of the Board and Ms. Shawn Shearer, Executive Vice President.

In 2021, 360EI secured investment for the development of UOhnIt.com, a global media platform that revolutionizes the B2B subscription-based model.
VOZA RIVERS, Board Chairman and Executive Producer and DONALD FRYSON, President & CEO
360EI is strategically poised to take advantage of the highly successful OTT subscription-based model and growing opportunities through established partnerships, affiliations and alliances in concentrated regions; locally, nationally and internationally.

Market niche regions / countries  include: New York City,  Central Florida, Detroit, Philadelphia, Los Angeles, Jamaica, Cuba,  Brazil, South Africa, West Africa, India, Japan, Netherlands, Germany, United Kingdom and Dubai.
Cross-media solutions and multiple digital platforms offered by 360EI maximize business value to B2B Subscribers. And, provides quality entertainment to global consumers. 360EI business model occupies a niche targeting specific market segments — particularly Black, Latinx and International entertainment revered by multicultural audiences worldwide.

“Subscription-based businesses are the hottest business model in today’s rapidly changing, interconnected global marketplace"... “the market has doubled in the last five years" - Forbes, State of the Subscription Economy


Chief Executive Officer
Visionary, Entrepreneur, and Leader with over 35 Years of Experience in Business Management, Sales & Marketing, and Entertainment Production. Founder of 360 Entertainment International, LLC; 360EI Records, where he originated Clean Money Music™ (a commercial brand of hip hop that returns rap music to its original roots, with social commentary, lifestyle, culture, and fun as its basis). Executive Producer of award-winning television and radio programs broadcast to over 18 million households (Dance Kingdom, Tiralo al Medio, Clean Money Music Radio). Founder of 360EI Marketing & Design. Successful franchise development of numerous sales offices throughout Central Florida with achievements that include the business of the year award and recognition as a top revenue producer.
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Chairman of the Board
Serial entrepreneur, leader and philanthropist. Acquisitions, implementation and execution of infrastructure solutions projects in technology, security and construction industries. Recognition: US SBA Best Minority Small Business of the Year presented by President Obama; Entrepreneur of the Year award, Ernst & Young; Top 50 Asian American Business ; Fastest Growing Inner City Business by Fortune Magazine and ICIC Harvard Business School; World CEO of the Year from Financial Monthly, London; Life Time Achievement Award from American Society of Engineers of Indian Engineers.
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Ms. Shawn Shearer
Accomplished in Community Economic Development, Information Technology, and Business Development. Co-Founder NewWorldStation.com, predecessor to UOhnIt.com; supported 100s of artists, filmmakers, and producers. Founder of Business Management Consortium. Developed Business Enterprise Suite of web database products. Originated STADIUM PUNCH and CONSTRUCTION PUNCH implemented on $900 million in new construction projects for Turner Construction and Hunt Construction Group. Executive Consultant to dozens of firms. Executive Director, Community Development Corporation, developed 60 properties (asset value over $35 million) and employed 100s of workers and sub-contractors.
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Executive Producer
Award Winning Producer of Theater, Film, Music & Live Events; Local, National and International Impresario for the Advancement of Arts & Culture. Executive Producer New Heritage Theatre Group; Founder Harlem Arts Alliance; First Vice Chair of Greater Harlem Chamber of Commerce; Executive Producer of HARLEM WEEK, largest outdoor festival in NYC. Recipient of awards (partial list): United Nations Peace Award; Special Congressional Recognition; Legacy Honor Award, South Africa; Roy Wilkins Lifetime Achievement Award, NAACP; “One of the Most Influential New Yorkers in Arts and Culture”, New York Daily News. First Vice Chair of Greater Harlem Chamber of Commerce. Produced projects in South Africa, Canada, United Kingdom, Nigeria, Japan, Cuba and Jamaica.
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Board Member
Mr. Keyes has over 30 years of experience in media across television, radio and the music industry. Mr. Keyes is a skilled veteran in media operations, content development, content negotiations and how content drives revenue. Mr. Keyes has negotiated content purchases with major studios and developed programming slates for various television stations. Additionally, he worked in a leadership capacity for a record label within the areas of A&R, operations and marketing for artists. He brings a plethora of media wisdom to our board.
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Director & Film Producer
Award-winning writer, director, editor all genres; includes Jay-Z’s first videos, “Ain’t No...” and “Dead Presidents” both going #1; Platinum-selling, long-form music video starring Jay-Z, “Streets is Watching” earned #1 slot in Billboard; “State Property” (Lionsgate) starring Beanie Sigel & Jay-Z.; of top-10 selling movies in home video sales. Let’s Dance by Hezekiah Walker longest running gospel videos on BET. Past Co-Chair / Member of Directors Guild of America's African-American Steering committee; member of SESAC, the WGA(w) and voting member of The Recording Academy (NARAS).

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